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ANTI-TOBACCO CAMPAIGNS ESCALATING IN THE BLACK COMMUNITY
As a $4.5 million effort to curb tobacco use among Blacks over
three years is coming to an end next month, the American Legacy
Foundation, which granted the money to six Black organizations
in 2004, says the fight against tobacco use in the Black
community is escalating.
'It was an unprecedented alliance of leadership organizations
that came together for a common cause. And even though all these
leadership organizations had their own respective reputations,
missions, purposes, they were all able to minimize the
differences and to use their leadership to publicize and support
a public health message,' says Helen Lettlow, Legacy's assistant
vice president for the Priority Population Department. 'By this
collective group of partners, we were able to raise public
awareness. We were able to showcase and spotlight the importance
and the impact of tobacco use in the Black community.'
Notwithstanding, three years later, the impact of tobacco in the
Black community can still be summed up in one word ' deadly.
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