Greene King to clean up on smoking ban
Across the country, hundreds of Greene King landlords and staff are poised ready to swing into Operation Clean and Fresh (OCF) the moment the smoking ban comes into force on 1 July 2007.
Chief executive Rooney Anand, who has already led his troops at the Belhaven subsidiary in Scotland on the first leg of OCF, said: 'We have to win back people who had stopped going to pubs, particularly women and families. So it has be a softer and better experience.
'It must be a total walk-through starting with a clean, litter-free car park and front door. The hanging baskets must be pristine, then the bar and rooms must be attractive and finally, but most importantly, the toilets must be clean and fresh.'
One of his secret weapons is industrial-scale air-fresheners that automatically pump scents throughout the pubs, although he says it is too early to say which particular smell is proving most attractive.
